The Millennials (folks born between 1980 and 2000) are the new belle of the consumer ball, and ageing Gen-Xers (born in the ‘60s and ‘70s) are straining every sinew trying to successfully market to them. And the results are not always pretty — there’s a steep learning curve inherent in marketing to this new audience. Here are seven truths businesses need to understand in order to reach that most coveted of demographics in the new millennium.
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