5 New Year Resolutions For Online Businesses
2014 is coming to an end. It may be an ideal time to reflect upon your successes and failures, but if you ask me, I’ll say NO! The fact of the matter is that past is nothing but a memory.
View Article5 Techniques to Capture Leads at Your Online Store
The conversion rate (CR) at ecommerce stores rarely goes beyond the average 1.5% or 2%. That’s just 1 or 2 sales out of 100 visitors.
View ArticleHow to Make the Most of Exit Intent Technology
Sad news: a big majority of visitors landing at your website for the first time and leaving within a minute or two are gone for good. The figures vary, but an average website has 60% bounce rate.
View Article5 Psychology Lessons to Get More Sales
If there’s one subject marketers must study, other than marketing of course, it to be psychology (or social psychology to be more precise). Marketing is all about understanding consumers’ psychology -...
View ArticleOmni-Channel Shoppers: How Can Retailers Keep Up With Them?
With retailers focusing only on certain channels, they're missing out on various opportunities to up-sell and increase average sale per customer. Here are some ways retailers could tap into...
View ArticleSelf-Service: Meet the Demands of the Re-Wired Shopper
The use of digital technology has drastically changed how today's shoppers approach purchases and services. Companies need to research customer needs and create interactive, evolving self-service...
View ArticleIt’s Confusopoly! Why You Have to Optimize the Telecom Online Pre-Sales...
Telecom providers are facing fierce competition as they try to grow their customer base. The result are price wars that cannot be the holy grail of profitability. To be able to attract the segment of...
View Article7 Effective B2C Content Types to Convert Visitors to Shoppers
The most important content types that help businesses convert shoppers are the ones that strengthen the brand, product, advice and comfort experience. Here is a compilation of the most effective...
View ArticleHow Unboxing Videos Can Help Your Shoppers Decide
62% of people who view unboxing videos do so when researching a particular product. Why are unboxing videos so popular and how can you use them to support purchase decisions effectively? #unboxingvideo...
View ArticleMarketing to Millennials – 7 Things You Should Know About Millennial Shoppers
The Millennials (folks born between 1980 and 2000) are the new belle of the consumer ball, and ageing Gen-Xers (born in the ‘60s and ‘70s) are straining every sinew trying to successfully market to...
View ArticleTo Stand Out, Be Different, Not Better
If you do what everyone else is doing, you will only reach as far as the others. In crowded markets, being different, not better, is the key to standing out from the herd. In this article, you will...
View Article3 Key Steps To Optimize the Digital Customer Journey and Grow Sales
Providing a great customer journey throughout the customer lifecycle is arguably one of the most important elements modern businesses have to nail. There’s little doubt that optimizing your customer...
View ArticleAre You Team Sales or Team Marketing?
Have you ever heard the term sales or marketing used interchangeably? Have you used them interchangeably? The answer to these two questions is probably a big, fat yes. The funny thing about it, though,...
View ArticlePersuasion Profiling – How You Sell Matters More Than What You Sell
What if you knew more than which products a customer has been looking at or purchasing recently? What if you knew their motivations and which messaging made them decide and purchase? What if you knew...
View ArticleOutlook: MarTech to Help You Rev Up Sales and Engagement in 2019
Although, Martech adoption is surging, the truth is that it can sometimes feel like guesswork to find the marketing strategy and technology that works for your business and helps you generate better...
View ArticleAI Primer: The 2019 Guide Marketers Need to Read
The access to lots and lots of data have changed Marketing. Today, marketers do not only have to be empathetic wordsmiths but also analytical data scientists who track consumer purchasing habits and...
View Article11 Ways to Digitize the In-Store Shopping Experience
Amanda Peterson from Enlightened Digital, a NY-based digital magazine dedicated to the top tech and business news and updates, has analyzed how businesses can strengthen physical store locations with...
View ArticleDitch “Spray and Pray”– Generate More Sales With Customer Segmentation
When marketing your product, you have to grab a consumer’s attention and make them feel that you have exactly what they want. You want to highlight the benefits that are important to them. But how do...
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